Meet Jonah! Jonah is a gamer with busy friends who needs an easy way to share and compare their scores because they can’t play with their friends in person.
By interviewing a few people, I discovered:
1. If they can’t see their scores without scrolling through other entries, they will give up, so the design has to place a player’s score front and center.
2. Individual records aren’t easily shared with friends, so the design should make it easy to compare scores.
3. Flipping between records or needing to create their own graph/spreadsheet isn’t practical, so the design should make sure to have an easily available history.
I dug into the minutia of Jonah’s journey at the arcade without the app to uncover aspects I might not have thought of beforehand and see how I might try to solve their issues when I designed the app's features.
Meet Cheryl! Cheryl is a busy graphic designer who needs a quick and easy way to order unique flowers for her family because she wants shopping to be as enjoyable as giving.
Jonah works as a data analyst during the day and spends their evenings watching TV with their wife and cats. They love gaming with friends, but their schedules don’t always match up. That makes it difficult to play together, so they trade high scores as a fun way to stay in touch. Loser buys the pizza. They get annoyed when it takes too long to find their or their friends' scores. They enjoy when their love of statistics and gaming overlap.
1. Find a way to keep their social life active despite scheduling difficulties.
2. See interesting statistics about their performance.
3. Have a record of their friendly competitions at their fingertips.
1. “If I have to scroll through a million pages to find my score, I won’t bother.”
2. “I can’t compare all my friends’ scores side by side.”
3. “High scores can be fun short-term, but they lose meaning without other stats.”
Jonah would use the dedicated app on their phone while at the arcade to record their scores.
Tasks: Plan which cabinets to play, wait in line, purchase tokens.
Feeling: Excited to take part in their hobby, curious to see if they're still on the leaderboard, nervous about not being able to hear the cashier.
Step 1 - Visit the arcade & buy tokens
Tasks: Wait for their favorite cabinet to be available, play the game, write down score & rank, take a photo of the score screen & leaderboard.
Feeling: Proud to get a good score, anxious they're taking too much time to write, frustrated that the glare makes it hard to see the screen in photos, disappointed there are no additional statistics to enjoy.
Step 2 - Play games & record high scores
Tasks: Connect to wi-fi, send photos to friends, compare scores.
Feeling: Excited to share with friends, annoyed at bad wi-fi connection, irritated at having to flip through photos & text history to compare previous scores.
Step 3 - Send scores to friends